We are building and accelerating challenger brands
We are building and accelerating challenger brands
About us
We explore today’s biggest consumer health needs, and blend brand-building know-how with CPG experience to create opportunities that creatively and uniquely address them.
About us
We explore today’s biggest consumer health needs, and blend brand-building know how with CPG experience to create opportunities that creatively and uniquely address them.
THE PROBLEM
Startups and large CPG companies both have proven models, but each has a distinct set of challenges that limit their potential.
The problem
Startups and large CPG companies both have proven models, but each has a distinct set of challenges that limit their potential.
Startups
Startups are full of great ideas and can move quickly to execute, but they often lack the experience and capabilities to grow sustainably and integrate successfully down the road.
CPG Companies
CPG Companies
CPG companies have strong brand trust and experience, but face challenges in moving quickly to bring new ideas to the market & struggle to integrate new platforms.
CPG companies have strong brand trust and experience, but face challenges in moving quickly to bring new ideas to the market & struggle to integrate new platforms.
THE SOLUTION
At Ignite, we blend our entrepreneurial spirit and approach with our deep industry knowledge from CPG to blend the best of both worlds.
The solution
At Ignite, we blend our entrepreneurial spirit and approach with our deep industry knowledge from CPG to blend the best of both worlds.
STARTUP EXPERIENCE
Taking ideas and opportunities and translating them into tangible business concepts and brands.
Bringing brands to life through different platforms, channels, and delivery models.
Optimizing messaging across online channels to meet consumers when and where they shop.
Developing solutions with consumer-centric attributes such as clean, natural, and sustainable.
TRADITIONAL CPG EXPERIENCE
Understanding of international channels, requirements, and regulations for expansion.
Researching and developing products that incorporate and combine creativity and efficacy.
Expanding brand reach and awareness beyond native channels.
Working with partners to bring products to the market in a way that is efficient and economical.
Connecting all pieces of the production network for optimal consumer experiences.
By combining our creativity, speed, and adaptiveness with industry knowledge, operational experience, and CPG partnerships, we are able to bring together the best of startups and big business.
Our mission
We build, invest in, and accelerate brands built on rich consumer insights and compelling points of difference, creating products that improve access, with unsurpassed experiences, and proven results.
Our mission
We build, invest in, and accelerate brands built on rich consumer insights and compelling points of difference, creating products that improve access, with unsurpassed experiences, and proven results.
Our team
The Ignite team is a collection of industry veterans, seasoned operators, ardent entrepreneurs, inspired innovators, and diverse advisors.
Our team
The Ignite team is a collection of industry veterans, seasoned operators, ardent entrepreneurs, inspired innovators, and diverse advisors.
Josh Ghaim
Founding Partner
Jeff B. Smith
Founding Partner
Marc Schorpion
Founding Partner
Naomi Furgiuele
R&D
Jasmin Figueroa
R&D
Wesley Furgiuele
Technology
Keenan Beasley
Founder & CEO, Sunday II Sunday
Rachel Behm
Founder & CEO, Layers
Kanan Bhatt-Shah
CMO, Fluent
Shirley Billot
Founder & CEO, Kadalys
Chandra Chantim
CPO, Fluent
Victoria Czechowski
Founder & CEO, allwell
Katie Omstead
Founder & CEO, Mintly
Courtney Smith
Co-founder & CGO, Honed
Jon Hood
General Counsel
Farah Ahmed
Advisor
Joel Palix
Advisor
Lowinn Kibbey
Advisor